How to create a Corporate Design (CD)

Elements of the CD Manual

  1. Brand story
    1. Hello, this is BRAND. Here’s what we make and do.
    2. These are our Mission, Vision, and Values.
  2. Logo
    1. Here’s our logo and what it means to us.
    2. How to use our logo.
    3. How not to use our logo.
  3. Color palette
    1. These are our colors.
    2. Here are pretty swatches with CMYK and HEX codes.
  4. Typography
    1. These are the fonts we use and why we chose them.
    2. This is our main typeface.
    3. This is our secondary typeface. Ooh how pretty!
  5. Imagery
    1. These are on-brand images.
    2. How to lay them out.
  6. Voice
    1. This is how we speak.
    2. Use these do’s and don’ts.
  7. Website
    1. Here’s what a the home page looks like and what you should/shouldn’t put on it.
    2. This is how we display products.

(source)