====== How to create a Corporate Design (CD) ======

===== Elements of the CD Manual =====


  - Brand story
    - Hello, this is BRAND. Here’s what we make and do.
    - These are our Mission, Vision, and Values.
  - Logo
    - Here’s our logo and what it means to us.
    - How to use our logo.
    - How not to use our logo.
  - Color palette
    - These are our colors.
    - Here are pretty swatches with CMYK and HEX codes.
  - Typography
    - These are the fonts we use and why we chose them.
    - This is our main typeface.
    - This is our secondary typeface. Ooh how pretty!
  - Imagery
    - These are on-brand images.
    - How to lay them out.
  - Voice
    - This is how we speak.
    - Use these do’s and don’ts.
  - Website
    - Here’s what a the home page looks like and what you should/shouldn’t put on it.
    - This is how we display products.

([[https://en.99designs.de/blog/logo-branding/how-to-create-a-brand-style-guide/#essentials|source]])